Pairs, France: LVMH, the world’s biggest luxury fashion company has announced the winners of their prestigious Viva Tech programme. And the cryptocurrency community has a winner. VeChain, the darling project of the community came as a runner-up in the Viva Tech programme.
With brands like Tag Heuer, D-Vin, Selectionist all competing in the programme, VeChain managed to come as a runner-up with their Blockchain based solution to combat Luxury goods piracy. The runner-up position was shared among VeChain and Kronos Care, a post-purchase experience management startup.
A total of 30 companies from all over the world were preselected to take part in the event and pitch their disruptive idea. The programme ran for three days: 24th May – 26th May 2018. Winning at Viva Technology can lead to successful partnerships with the Group and its Maisons, in addition to contributing to stronger visibility in the French and international press and which in turn leads higher credibility in the market.
Viva Tech, short of Viva Technology 2018, is an annual gathering of startups and industry leaders alike to provide a platform to showcase disruptive innovation in luxury tech space. LVMH is part of VivaTech for the third year in a row, back at VivaTech with 30 startups competing for the 2d LVMH Innovation Award; The winner will be revealed by Bernard Arnault, CEO of LVMH group.
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