Here’s a riddle for you, When business is down, things are looking at dump and you have no idea where the next money is going to come through, what do you do?
Solution: Launch a crypto currency.
Crypto-currency is the new way to make money for struggling tech companies. After Kodak, the latest 90s popular company to join the crypto revolution is Atari, the makers of popular game titles such as Pong and Tycoon.
The AtariCoin (so it is called), will be a token for use in in-game monetization. The company plans to go in a partnership with the online casino gaming company called Pariplay Ltd to use its token for online gambling.
Frederic Chesnais, Atari Chairman and Chief Executive Officer, said in a press release,
“Blockchains technology is poised to take a very important place in our environment and to transform, if not revolutionize, the current economic ecosystem, especially in the areas of the video game industry and online transactions […] Our objective is to take strategic positions with a limited cash risk, in order to optimize the assets and the Atari brand.”
The crypto currency announcement, saw the jump of Atari’s stock by nearly 60% according to Bloomberg.
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