Coinbase has appointed Nao Kitazawa to head their expansion to Japan. Nao Kitazawa is the former COO of Money Design which is one of the leading Fintech companies in Japan. Prior to Money Design Nao has worked as an investment banker at Morgan Stanley in which he is said to have guided many acquisitions in the real estate sector. He was also featured in the top 10 Fintech leaders by Tech in Asia.
One of the core values of Coinbase is to comply with the laws and regulations of the government and for this reason, they have appointed Nao because of his expertise in the Fintech industry in Japan and connections to the regulators as he is a board member of Fintech Association of Japan.
They plan to provide all of their products to the Japanese customers and plan to enable Japanese Translation for ease of use. Japan is one the leading markets for Cryptocurrencies with some of the most advanced regulations, this is definitely a good market for Coinbase to expand to. They will plan to operate and comply with the FSA to the highest degree and will likely tap a good market share of Japan.
Coinbase also recently the decentralized exchange Paradex and also has released a lot of products like their index fund to enable institutional investors to invest in Cryptocurrencies. With the increasing competition among various Crypto exchanges, Coinbase seems to be ahead of the game with their acquisitions, hiring and expansions.
Bittrex, another leading exchange in the US recently announced that they will be introducing Crypto to Fiat pairs.
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