If you are looking to grow your blockchain/crypto company, then you’ll need to onboard a good crypto PR agency.
Crypto PR Agencies are PR agencies that specialize in handling the PR of companies working in the industries related to blockchain and cryptocurrency. These companies work with reputable cryptocurrency medias, and ensure the right messages are pushed towards the target audience to help the brand succeed.
PR shouldn’t be confused with advertisement. PR may or may not help in short term user acquisition but it helps in building brand awareness which in turn leads to long term user acquisition.
The first step of a successful crypto PR campaign is identifying the target audience – investor, other founders, end users. This helps in filtering out certain publications and ensure resources are deployed strategically.
Once the target audience has been identified, then its time to identify the publications. A good rule of thumb is to keep the 1,3,4 principal in mind – 1 Tier – 1 publication, 3 – Tier -2 publication, and 4/5 – Tier 3 publications.
Lastly, create compelling headlines. The end goal of any PR is to attract the attention of the target audience. You’ve 3-5 seconds to capture the audience’s attention, and for that reason a compelling headline is needed.
It depends on the PR goals of the company. A typical PR campaign can range between $6,000 – $15,000 per month which includes a certain number of Tier 1 , Tier 2 and Tier 3 publications. Most of the time the cost is negotiable. PR agencies usually work on a retainer basis with a minimum of three month retainer-ship. Some PR agencies also offer to work on one time campaigns.
When it comes to identifying the best blockchain PR or marketing firm for your project, you will quickly find that there is a huge amount of options available—far too many in fact.
However, although there is certainly ample choice as far as variety goes, few crypto PR firms have the experience, talent and technical capacity necessary to compete in the current market climate, which often leaves clients disappointed and out of pocket.
With that in mind, we sought to shed some light on the industry and identify 25 of the most promising PR agencies which specialize in blockchain projects.
Market Across provides an end-to-end marketing solution for blockchain firms, which comprises several services, including SEO, reputation management and community growth.
They have worked with some of the biggest names in the blockchain industry, including Binance, eToro, Cardano, and Consensys, making Market Across one of the most popular agencies for large clients.
Country: Israel
Founded: 2013
Blockmanity Review Score: 4.9/5
Notable Clients: Binance, eToro, KuCoin, Polygon, Algorand, Tron, SuperFarm, Solana
Price Range: $10,000 – $15,000
Crypto PR (https://crypto-pr.io/) is among the most widespread and multi-lingual blockchain-specialized marketing agencies, founded by an ex-Edelman & Ogilvy PR consultant, and currently representing multi-million dollar projects and enterprises. Since 2017, Crypto PR ran over 70 campaigns for crypto projects, venture capitals, and banks that had interest in the field, and helped raise a sum of $300 million for ICOs, STOs, DeFis and IEOs across the world.
Country: UAE
Founded: 2017
Blockmanity Review Score: 4.85/5
Notable Clients: Airswap, Bithumb, Hacken, Auctus, DAOstack, Beaxy, Grafsound, Polyswarm, CoinsBank, 0xcert, Codex, Credits
Price Range: $8,000 – $20,000
Established in 2013, InboundJunction is one of the oldest internet marketing firms with a presence in the blockchain niche, and offers more than nine different services. InboundJunction is started by the same team that’s behind MarketAcross.
This firm is well-versed in the fields of reputation management, content amplification, and search engine optimization, helping blockchain projects stand out above the crowd in no time.
Country: Israel
Founded: 2013
Blockmanity Review Score: 4.85/5
Notable Clients: Binance, eToro, KuCoin, Polygon, Algorand, Tron, SuperFarm, Solana
Price Range: $10,000 – $15,000
Despite being one of the newest entrants on this list, Hype have already grown to become an established force among blockchain PR firms, thanks to its forward-thinking approach to growth marketing and content development.
With big names on its portfolio including the likes of Near Protocol, Algorand, Quarkchain and Ledger, Hype is already off to an impressive start. Apart from managing PR, the company offers end to end marketing and also incubates promising projects.
The agency touts itself asa the Web3 super agency.
Country: London
Founded: 2017
Blockmanity Review Score: 4.85/5
Notable Clients: Near Protocol, Algorand, Chilliz, Ledger, Celo
Price Range: $10,000+
Describing itself as the world’s largest crypto PR agency, Wachsman is a well-reputed PR firm with an extensive portfolio filled with some of the biggest names in the industry. Some of their clients include – eToro, Cardano Foundation, Stellar, Decentraland etc.
In terms of services, Wachsman specializes in media relations and brand communications—two fields in which the firm excels. Moreover, Wachsman is good to have at any stage of the company – be it an early stage start up or a fast growing unicorn.
Country: New York
Founded: 2015
Blockmanity Review Score: 4.85/5
Notable Clients: eToro, Cardano, Matrixport, Chainlink
Price Range: $12,000+
Whether you are looking for media coverage or improved relationships with tech and fintech media platforms, CryptolandPR is one of the best choice. This crypto PR agency has extensive experience managing token sales, and advertising campaigns, helping its clients get the results they want.
The agencies biggest advantage is that they have a vast network of non-crypto related publications.
Country: London
Founded: 2012
Blockmanity Review Score: 4.8/5
Notable Clients: BitPay, ShapeShift, Polygon, Polygon Studios
One of the leading digital communications and marketing agencies, PolyGrowth stands heads and shoulders above most PR firms thanks to its in-depth understanding of the blockchain niche and extensive industry contacts.
PolyGrowth offers a full range of PR and marketing services, all aimed at generating leads, creating authority and multiplying engagements. When it comes to getting results, PolyGrowth is up there with some of the best.
CoinFabric is a global management and consultancy that is built to help blockchain projects make power moves in an unpredictable and fast-moving industry.
Previously known as CoinBeat, CoinFabric also operates its own venture studio and incubator, helping to nourish the industry from the grassroots.
IBC Group is one of those PR agencies that offers practically every service imaginable, ranging from IDO, NFT and IEO marketing solutions to blockchain training and education for both enterprise and beginners.
Despite its scope as a blockchain PR agency, IBC Group’s private fundraising services are perhaps its most popular offering.
Red Lorry Yellow Lorry is a global technology PR agency that specializes in full-service marketing packages with research and insight-driven campaigns.
This PR agency has won numerous awards by using its wealth of industry knowledge and talented team to generate leads and place brands in a strong position in an increasingly competitive market.
Narwal is a Swiss public relations agency that offers solutions for blockchain and fintech companies. As a full-service communications agency, Narwal works with its clients to determine the most impactful PR strategy.
As a blockchain-focused PR agency, the majority of Narwal’s clients operate in the crypto niche, some of the biggest include Bitmain, Bitfinex, and Tezos.
CCgroup is a PR company that provides a wide variety of services to companies in several high-tech niches, including blockchain and the internet-of-things (IoT).
The firm has a deep understanding of the blockchain space and a strong track record of elevating growing blockchain firms to the next level.
Like many of the entrants on this list, Foxtail specializes in holistic digital marketing solutions, with the goal of ensuring its clients see a positive ROI for their marketing expenditures.
With a heavily experienced team and several prominent awards under its belt, Foxtail is well-equipped to help blockchain companies succeed.
Flexe is a growing cryptocurrency and blockchain PR provider that offers an extensive range of services, all with transparent pricing structures.
With an ample portfolio comprised of more than 60 clients, and a team of 8 blockchain experts onboard, Flexe knows how to create a serious buzz in the blockchain space.
With more than 13 years of experience in digital marketing, and more than 91 clients in the blockchain and digital marketing space, Belkin Marketing can be considered a veteran PR agency.
This PR agency specializes in content marketing for crowdsales, making it a popular choice among crypto companies running a token sale.
Guerillabuzz is a modern blockchain marketing agency that specializes in content marketing and community building, helping blockchain projects of all sizes build authority within the space.
In total, Guerillabuzz has helped its clients raise more than $100 million in their token sales, and has worked with some heavyweights in the industry, including Bancor, Coinmama, CoolWallet and more.
Billed as a “proven, strategic marketing agency for emerging tech brands,” Token Agency offers services ranging from strategic consulting and public relations to programmatic advertising and influencer marketing.
As one of the more popular blockchain PR agencies, Token Agency is respected for its ability to help crypto companies move to the next level.
X10 agency offers services tailored towards STOs, CEOs and ICOs, offering a launchpad for token sales as well as a full-fledged marketing solution.
X10 agency’s 20+ team members have helped more than 30 projects raise in excess of $140 million using a unique blend of PR and influencer marketing, and community-building strategies.
Operating since 2017, Ticoon is a french blockchain PR agency that helps crypto companies with strategy, marketing, and community management.
With a good range of services and an experienced team behind it, Ticoon is definitely an up-and-comer in the blockchain PR space.
Operating since 2016 as a blockchain marketing and development agency, Searched has all the tools needed to both develop and market blockchain companies.
Although Searched works with companies of all sizes, it specializes in startups and companies in the crypto niche, offering services ranging from public relations and SEO to digital software and web development.
The PHA Group is a consumer PR agency that works with companies in a variety of industries, including blockchain, healthcare, and B2B.
As it stands, The PHA Group specializes in a variety of blockchain verticals, including finance and energy and uses a unique KPI-based approach to PR.
Dispruptive is a popular blockchain marketing agency that has a wealth of experience helping STOs and ICOs reach their target audience and put their best foot forward while fundraising.
With headquarters in London and a presence in the US and UAE, Dispruptive is well-positioned to make noise on a global scale.
Another full-service crypto marketing agency, Cryptoken Media leverages its industry contacts, SEO expertise, and advertising experience to help crowdfunding crypto projects achieve maximum exposure.
Priding itself on its great value for money, Cryptoken Media is ideal for blockchain companies on a budget.
EAK Digital is a growing blockchain PR firm that uses a combination of authority branding, blockchain PR, content marketing and link building to help crypto companies secure new partnerships, raise money and engage their communities.
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