Google announced in a recent update of their financial products and services policy that Cryptocurrency exchanges which are regulated in the US and Japan will now be able to showcase their ads on Google.
Google mentioned in the update :
The Google Ads policy on Financial products and services will be updated in October 2018 to allow regulated cryptocurrency exchanges to advertise in the United States and Japan.
The policy will be effective from October, regulated exchanges like Coinbase, Gemini, etc will now be able to advertise on the Google platform.
Google had announced in March that it will be banning all ICO (Initial Coin Offering), mining, Crypto wallets, and trading-related ads due to potential consumer harm. Other social media networks like Facebook, Twitter, and Snapchat had also clamped down on the Crypto related ads, however, Facebook had lifted its ban and started allowing pre-approved companies to advertise in June.
Google and other social networks took the step of protecting their consumers and banning the ICO ads (which is still in effect), however, there is no reason why regulated entities should be included in the ban.
And now as the fog of regulations in this space is getting clearer companies like Facebook and Google have naturally started to adapt to it as it is in their business interest to do so.
The enabling of ads on the search engine giant will definitely be a contributing factor towards increasing user interest in Cryptocurrencies.
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