In the fast-moving world of Web3, protocols face constant threats. Hacks stole over $1.7 billion from DeFi last year, while total revenue was just $3.42 billion. That’s like losing 50 cents for every dollar earned. But some projects stand tall. They build through . This means controlling multiple layers of their ecosystem, from user interfaces to liquidity and risk management.
like Hyperliquid show the way. They turn capital into a powerful engine, creating loyalty and high returns. In this post, we explore how Web3 leaders use this strategy to thrive amid chaos.
Aggregators bring together users, liquidity, or services. There are two main types:
In Web2, Uber aggregates riders (demand) and takes a 30% cut. Restaurants and drivers complain, but users stay for the convenience and reputation system. Web3 does this on-chain, using tokens to align everyone.
Think of Spotify. It pays billions to labels but keeps little for artists. Substack takes only 10% and lets writers thrive. The key? Tight integration into the ecosystem.
Web2 grew on cheap smartphones and internet. Crypto has 560 million users, but only 10 million active DeFi wallets. Here, value comes from on-chain capital, not attention. Protocols must move capital fast to win.
Capital velocity is king. Hyperliquid turns each $1 of TVL into $0.30 in fees yearly – 6x better than Aave.
DeFi revenue breaks down like this:
These need big capital. Perpetuals like Hyperliquid deploy funds repeatedly, generating fees. Hacks hit hard – Drift lost $570M TVL, Kelp $1.6B. Yet survivors integrate deeply.
Hyperliquid isn’t just an exchange. It owns:
Builders get $100M in bounties, but core revenue is $1.1B from its stack. Aggregators like 1inch earn just $112M lifetime vs. Uniswap’s $5.5B. Why? Liquidity and user ownership.
With HIP-4, users deposit free, trade perps, and use positions as collateral. No TradFi bank does this seamlessly.
Tokens align incentives across layers. Hyperliquid buys back 99% of fees, like a company rewarding employees. This beats airdrops that chase idle capital.
Compare to Coinbase: It bought Deribit, issues USDC, runs wallets. But bureaucracy slows it. Hyperliquid stays lean, open to builders.
Lending platforms like Maple offer 15-20% APY on high-risk pools. CHIP issued $100M loans with $1.5B pipeline. Centrifuge coordinates $1B for bonds.
These build moats with expertise: underwriting, relationships. You can’t copy years of hedge fund work overnight.
High TVL invites attacks. Ronin ($625M), Nomad ($190M). Protocols respond with freezes – hinting at centralization.
Full decentralization sounds ideal, but commerce needs rules. Like Ticketmaster taking 30% for full event control, Web3 sacrifices purity for progress. Hyperliquid’s closed risk engine works because it delivers results.
MetaMask earned $184M on Ethereum swaps. Phantom $180M on Solana. They thrive atop liquid ecosystems, not empty chains.
New L2s like Monad have low volume ($2.6B). Integrate with Hyperliquid instead. Trends show:
Capital flows to velocity. Vertical integrators win developers, users, and token value.
create by owning the stack. They boost capital speed, reward loyalty, and weather hacks. Web3 evolves from wild speculation to robust economies.
Can’t replicate overnight? Build on them. That’s the smart play in crypto’s next phase.
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