According to the agreement, the Brave browser will provide full access to premium content to Dow Jones Media Group to a “limited number of users on a first come first serve basis” starting with content access to Barrons.com or a premium MarketWatch newsletter belonging to Dow Jones Media Group.
“Our partnership with Brave is an exciting and innovative step for Dow Jones Media Group,” said Daniel Bernard, SVP, Barron’s.
“As global digital publishers, we believe it is important to continually explore new and emerging technologies that can be used to build quality customer experiences.”
“We’re thrilled to be partnering with Dow Jones Media Group to provide Brave users with premium content via Brave and the Basic Attention Token,” said Brendan Eich, CEO and co-founder of Brave. “Our new model reconnects users and publishers without compromising privacy. We look forward to our users enjoying Barron’s and MarketWatch premium newsletters.”
This is an experiment to test out the Brave browser model which is aimed at disrupting the traditional online advertising model to a model where consumers are compensated for their attention online.
The Dow Jones Media Group not to be confused with the Dow Jones organization has one of the world’s largest news-gathering operations globally. They are known for their popular publication Wall Street Journal, others include Factiva, Barron’s, MarketWatch, Financial News, Mansion Global, Dow Jones Risk & Compliance, Dow Jones Newswires, and Dow Jones VentureSource.
Brave currently has over 2 Million monthly active users on smartphones and desktops and has over 12000 verified publishers. Brave is different as it is more private and the users are incentivized to consume the ads as they are compensated with the BAT (Basic Attention Token) which is the native token for the Brave browser. The publishers are also compensated in BAT.
The Online Advertising industry is currently dominated by the likes of Google and Facebook, the publishers are looking for alternatives and that is why we are seeing companies like Dow Jones Media Group experiment with the Brave browser as it is an alternative to the current system. We have seen recently a lot of problems with privacy and intrusive ads on these networks(Facebook) which can potentially be solved using blockchain.
BAT held it’s ICO last year and successfully raised over $35 Million in just 30 seconds. The price of BAT has increased significantly in this by over 80%, and by over 30% on April 18.
Source: Brave
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