How to Get Value From Your Crypto PR Firm
So, you’ve come up with your amazing crypto business idea. You’ve written the white paper and developed the product and are ready to take the market by storm. But then you need to promote this amazing project.
After all, ‘build it and they will come doesn’t seem to work in a market as saturated as crypto. You need your project featured in Forbes where your target audience can see it and engage with you. So, you decide to hire a crypto PR firm to secure articles and interviews with the best publications.
But you’re a new project and while you believe it can become the next Bitcoin or Ethereum, you don’t quite have that kind of money and can’t afford to waste your PR budget. So, how do you make sure you’re not being taken for a ride and will get value for your money?
Well, consider the following things;
Ask What Clients They’ve Worked With.
When choosing a crypto PR firm as a new project, you literally can’t afford to engage in trial and error. This means not signing up with agencies that don’t have any experience handling projects like yours. If you do, it means the agency will be figuring out how to properly market a crypto project like yours for the first time and basically using your business as practice.
To avoid this, ask for a list of clients and projects that the agency has worked with in the past and make sure that they align with your niche. If they do, then the agency is a safe bet to move forward with.
Ask What Publications They Can Get You Access to
If you’re looking to get your project featured in crypto-relevant publications, it is best to communicate this to your agency. You should also ask for specifics on what type of publications they’ve had their clients appear in in the past and what they feel they can do for you.
This will help you avoid a situation where your project is being featured in publications not high-profile enough or not relevant to your niche.
Opt for a Success-Based Agency
It is one thing for an agency to deal in your niche and even target publications that are relevant to it and another thing for these efforts to be successful. As a newer crypto project, you have a smaller room for error and need to make sure every penny spent yields results.
One way to do this is to sign up with a success-based crypto PR firm. These are firms that only charge their clients if their objectives are achieved. If you pay to be featured in Forbes and Business Insider, you only pay if the agency can secure these features.
If not, you are not charged. This is perhaps the best way to make sure that your business is getting all the value for its money. Some success-based agencies charge per feature or offer package deals and it’s up to you to decide which works best for you.
Either way, value for money is the name of the game. Like Navid Ladani, the founder of CTRL PR, a success-based PR firm, says, “We always want to make sure customers are getting value for their money. When they sign up with us, they should be able to say, ‘I paid X dollars for X feature’ and not for some vague ‘service’ that they didn’t get any value from. That’s how we operate.”
If you’re a new crypto business with a limited budget, you need to make sure you’re getting value. This means doing your research, signing up with agencies that know what they’re doing, and preferably signing up with success-based agencies.
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