DAO.Casino rebrands its products to mark its footprint in the Blockchain Industry
DAO.Casino is a renowned player in the blockchain infrastructure supplier for casino gambling and related games. The USP of this company is that it enables fast transactions and higher levels of unpredictability using its unique random number generator. Since it is a blockchain infrastructure supplier to companies, DAO.Casino will be carrying out a rebranding exercise to better advertise the product to the target customers.
In this highly competitive market, the company has gained a number of competitive advantages such as the availability of a working product, higher transaction speeds and new product launches such as Mainnet. The company is now focused on creating a good brand name that resonates with the product and the users. The corporate marketing strategy aims to present it in a proper light in the coming months.
The marketing strategy has been reviewed and the action plan aims to create a strong brand name that does not fall into misnomer that DAO.Casino is in gambling industry. The marketing team aims to get maximum coverage to avoid confusion. The company has researched in the industry and have come up with a name that reflects the image of DAO Blockchain as a blockchain infrastructure provider. DAObet is the final brand name for the company. This enables the right product positioning of the company.
This easily recognizable name plays a vital role in product placement. Since the company will be announcing a number of press releases in future, this is the right time for the rebranding exercise. This new name enables the company to avoid being confused as associated with gambling industry and create a market positioning for a competitive product in this space.
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