XRP is now accepted as currency in over half a million hotels across the world using the Blockchain based travel agency Travala. Travala is considered a next-generation online travel agency (NOTA) and has over 82,311 destinations with 567,928 properties in 210 countries.
It is considered the AirBnB of Blockchain given that it accepts a wide variety of tokens. It currently accepts Bitcoin (BTC), Litecoin (LTC), Ethereum (ETH), EOS (EOS), Binance Coin (BNB), Stellar Lumens (XLM), True USD (TUSD), XRP and its native token AVA.
Travala.com had a successful ICO for AVA token between 31st of March 2018 and 21st April 2018, raising $2,640,110. At the time of writing AVA is in the green at $0.145595 with a market capitalization of $5,109,140. However, the price is in the low end as compared to the initial price in April 2018, when it was $0.35.
XRP is seen to be a favorite amongst online service providers, such as Skrill and Omni.
Just like Litecoin is seen to be helpful especially in microtransactions for online sellers, XRP is seen to be picking up amongst service providers like Travala.com. The speed and cheap transaction costs are what makes XRP a useful token of exchange from the client to the company.
Also, Ripple’s partnerships across the world with significant financial institution places it highly in trust with customers. They have done things differently compared to other Cryptocurrencies which have opposed the dominant banks, and so creates an ecosystem of faith on digital tokens amongst non-Crypto believers too.
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